With over 500 million users, Sina Weibo is arguably the most influential Chinese social media platform. Initially modeled after Twitter as a micro-blogging service, Sina Weibo has since evolved and vastly expanded their functionality way beyond what Twitter offers and is now more a mix of Twitter, Facebook and Pinterest.

Not only is engaging content important in having a healthy following, interactions with other similar, active accounts significantly multiply the extent to which messages are spread and enhance the buzz.

By interacting its own account with Weibo accounts of clients, affiliates and others, Chichaku helps clients’ marketing messages multiply and spread way beyond their own fan bases.



Chichaku Weibo account


Social media marketing on Sina Weibo

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