Vancouver, British Columbia, Oct 23, 2014 – Chichaku Corporation will be the keynote presenter at various upcoming China Ready forums to be held in Tucson, Arizona and Whitehorse, Yukon, Canada. The forums, organized by their host Destination Management Organizations (DMO), are open to members of the DMOs and the general public.
The growth of the outbound Chinese travel market has been nothing short of phenomenal in the past decade. With over 100 million outbound travelers and a spend of $US 130 billion projected in 2014, this market is the single biggest growth market by a wide margin, and is a market no destination can ignore. A combination of language barriers, cultural preferences and differences in business practices has made it challenging for businesses to take full advantage of this opportunity, however.
Jonathon Reynolds, CEO/Publisher & Managing Editor of Chichaku, will present an executive level overview of the facts, opportunities, challenges, choice of actions and cost/benefit trade-offs so that decision makers are equipped to make informed strategic decisions to maximize the ROI for their organizations. There will be one-on-one opportunities after the presentation for individual attendees to discuss their specific needs and courses of action.
China Ready Forums Details
Date: Wed Nov 5, 2014 | Details and registration info
Date: Fri Nov 21, 2014 | Details and registration info
About Chichaku’s China Ready Program
The China Ready Program is designed to provide an executive level overview of the outbound Chinese market to decision makers of DMOs, hoteliers, activity providers and others in the travel industry. The goal of the program is to equip decision makers with high level information so that informed strategic decisions can be made for their organizations.
About Chichaku Corporation
Chichaku Corporation provides multilingual marketing services to destination management organizations, hoteliers and activity providers of the travel industry to help them establish and expand their presence in major growth markets such as China and other emerging countries. From China Ready Program, and translation to Chinese social media marketing, Chichaku offers a suite of services to meet strategic and budget needs of individual organizations.
Vancouver, British Columbia, May 26, 2014 – Through its involvement in promoting their local tourist destinations, Chichaku was pleased to be instrumental in linking the Parksville Regional Chamber of Commerce and the district’s school board with Chinese investors interested in helping realize their strategic economic development goals for the region.
Located on the east coast of Vancouver Island, British Columbia, the Parksville and Qualicum Beach area is a tourist destination famous for its sandy beaches and breathtaking sceneries. In its strategic plan, the region plans to diversify its economy and develop a local ‘green’ industry producing high value services and provide high paying jobs.
Chichaku has been collaborating with Parksville Qualicum Beach Tourism and the regional Chamber of Commerce in its effort to promote the destination to Chinese tourists from mainland China and, more importantly, the Metro Vancouver region (see Tourists In Your Own Backyard). Through this working relationship, Chichaku had the opportunity to explore with the Chamber on how to realize its strategic vision on economic development for the region.
One thing leads to another, as the saying goes, and the result was a vision centering on the education and promotion of sustainability and resiliency in city designs, anchored by a local foundation which aims to turn Parksville into an international center of excellence in sustainability.
Details still need to be ironed out, but the plan involves the formation of a foundation focused on sustainability and an international academy. The academy will provide language and professional training for both domestic and overseas students from all over the world. WEtegrity, an investment company formed by domestic Chinese investors, will provide initial funding to the foundation and Academy and raise funds for future projects from domestic and overseas investors.
In the coming months, all parties will be working with the district school board to set up a unique public-private partnership which aims to provide long term benefits to both the region and investors.
Chichaku Corporation is excited to announce the launch of the new beer section of our website.
The beer section of the website adds a new vertical theme to our travel website, complementing other existing themes such as wine and golf. The new section adds a new dimension to our website and provides travelers information on the different brewing regions of the world, characteristics of regional varieties and brands, regional craft beers, and, mostly importantly, where to find the best watering holes when one travels. A beer education section also gives beer drinkers a crash course of beer basics and different beer styles.
We are pleased to have Stephen Beaumont as the chief editor for the new section. An authority in beer, Stephen has been documenting the world of beer for over two decades, authoring, co-authoring or contributing to a dozen books in the process, including 2012’s The World Atlas of Beer, co-written with Tim Webb.
The Chinese version of the section will be the most comprehensive beer section currently available on Internet.
We will continue to expand our regional coverage over time. Breweries interested in being featured or working with us can contact us here.
A s part of a program to showcase British Columbia’s greentech sector and sustainable lifestyle through a documentary film titled “Green Vancouver, British Columbia, Canada”, a crew from the CCTV Science and Education Programming Department went on location in Vancouver, British Columbia in September. During their 6-day whirlwind tour of the city, the premier of the province and Vancouver’s major were interviewed along with multiple companies in the greentech sector. Through an arrangement made through Chichaku, Rockwater Secret Cove Resort, a resort on the province’s Sunshine Coast, also had the opportunity to showcase its “green tourism”. During their visit, the crew learned about how the pristine surrounding environment was preserved while the resort was built and how the resort aims to minimize the impact that it has on the environment. During the same visit to Vancouver, the crew were also hosted by the Pinnacle Hotel in North Vancouver where they enjoyed the spectacular nightline of downtown Vancouver from across the harbour. The program will be aired on the CCTV national network with 1.3 billion viewers.